Why A Digital Marketing Strategy Is Important
Originally published on April 19, 2023 · Updated on August 16, 2025
You already know digital marketing matters. But here’s the real question: Do you have a plan, or are you just winging it?
Most business owners invest in digital marketing, yet 47% of businesses are doing so without a clear strategy. That means wasted time, lost revenue, and missed opportunities. Having a digital marketing strategy isn’t just “nice to have.” It’s how you compete, grow, and make smarter decisions.
Let’s break down why having a solid strategy can change everything for your business, and how to start building one.
1. Understand (and Expand) Your Market Share
You can’t grow your market share if you don’t know what it is. A digital strategy begins with competitive analysis, so you can benchmark where you stand and set clear, achievable goals for growth.
Without one, your competitors will outpace you. A strategy puts you in control of your positioning, your message, and your momentum.
2. Align Online and Offline Marketing
Your storefront says one thing, your Instagram another. Sound familiar?
When your online and offline efforts don’t work together, it leads to confusion, not conversions. A good digital marketing strategy helps you build brand consistency across all channels, enhancing customer experience whether someone meets your brand in-store, on TikTok, or via email.
3. Avoid Wasted Time and Budget
Without a strategy, you’re constantly asking:
“Is this campaign working?”
“Should we be on another platform?”
“Why aren’t we seeing better results?”
A digital marketing strategy helps you answer those questions before you overspend. You’ll know where to focus your time, what platforms deliver ROI, and how to pivot based on data, not guesswork.
Want to know how to track analytics and turn them into actionable insights? Check out our blog here.
4. Understand Your Online Customers
Your customers behave differently online than they do in person, and if you’re not tracking that, you’re missing significant insights.
With a digital strategy in place, you can measure beyond just clicks:
Average session time
Bounce rate
Conversion paths
Drop-off points
You’ll also build systems for collecting and applying customer feedback, helping you refine campaigns and personalize future content.
5. Allocate the Right Resources
Digital marketing can offer a strong return on investment, but only if you budget properly. Many small businesses either underfund their efforts or spread themselves too thin.
A strategy helps you:
Set realistic budgets by channel
Match spend with opportunity
Justify investments with real data
6. Stay Agile in a Changing Market
Trends change. Algorithms shift. Your current campaign might work now, but what about next quarter?
With a strategy in place, you can adapt quickly to industry shifts, audience behavior, and platform updates. It becomes easier to test, optimize, and evolve, rather than starting from scratch each time something changes.
7. So… How Do You Build a Digital Marketing Strategy?
Start by defining:
Your customer personas
Measurable business goals
Current analytics and gaps
A content and campaign roadmap
That said, a truly effective strategy takes time, expertise, and deep knowledge of what works. At Personalized Creative, we specialize in building custom digital marketing strategies aligned with your unique goals and challenges.
Let’s Build a Strategy That Works
If you’re ready to stop guessing and start growing, we’re here to help.
Book a strategy session and let’s create a plan tailored to your business.