STRATEGY MINDS. CREATIVE SOULS.
Meet the Team
Our team brings together marketing strategy, research, content, paid media, SEO, email, creative direction, website strategy, and performance analysis—connecting the expertise required to solve the business problem rather than treating every function separately.
We work closely with founders and marketing teams, providing senior direction and hands-on execution while coordinating the people, channels, and priorities responsible for moving the work forward.
FOUNDER & STRATEGY DIRECTOR
Sarah Bell
I’m a marketing strategist with experience spanning audience research, brand positioning, content, social media, email, paid media, SEO/ AEO, website strategy, conversion, and performance analysis.
I earned my Master of Professional Studies in Marketing in 2018 while working as a Marketing Research Analyst and Interim Digital Marketing Assistant at ABC13. There, I used audience and market research to inform programming, digital growth, and advertiser strategy—including research that contributed to $200,000 in advertising sales over two days.
Today, I lead strategy at Personalized Creative, helping established businesses determine where marketing can have the greatest impact and what may be preventing that impact now. My role sits at the intersection of the big picture and the details: diagnosing problems, identifying opportunities, connecting channels, evaluating performance, and ensuring the work supports the larger business objective.
I believe good marketing requires more than activity or a polished dashboard. It requires context, informed judgment, and the willingness to question whether the work is solving the right problem in the first place.
Areas of focus: Marketing Strategy | Audience & Competitor Research | Brand Positioning | Content Strategy | Email Marketing | SEO & AI Search | Website & Conversion Strategy | Paid Media | Analytics & Reporting
CONTENT STRATEGIST & CREATIVE DIRECTOR
Annabelle Omowale
I grew up in coastal North Carolina holding the second lens for my mother’s Canon while she chased the perfect shot, watching her creativity grow from painting and writing into a thriving online presence. That is where I learned to see creative work as both expression and communication—and it remains the foundation of how I approach marketing today.
I hold a bachelor’s degree in Strategic Communications with a focus on Social Media Management. Since then, I have built experience across content and SEO strategy, organic social media, Meta advertising, website design, CRM systems, email marketing, blog writing, digital products, and event marketing.
I have helped brands across fitness, legal, mental health, e-commerce, travel, and retail translate their ideas into content that audiences respond to. That work has included generating more than 1,000 new Instagram followers for a fitness brand in one month and producing significant increases in organic reach, engagement, and audience growth for client accounts.
At Personalized Creative, I connect storytelling, design, and strategy to create work that feels true to the brand while remaining grounded in audience behavior, platform context, and performance.
Areas of focus: Content Strategy | Organic Social | Short-Form Video | Creative Direction | SEO | Meta Ads | Website Design | Email Marketing
Senior attention. The right expertise.
BUILT FOR CLOSE COLLABORATION
Our focused core team allows clients to work directly with the people shaping the strategy, directing the creative, and evaluating performance.
When an engagement requires deeper specialization, we assemble and coordinate trusted partners across web development, paid search, technical SEO, public relations, research, and production. Clients receive the expertise appropriate to the work without having to manage a disconnected collection of vendors.